How to outmanoeuvre
rigid thinking

Colonel John "Genghis" Boyd’s observations, combined with the ideas of Planck, Heisenberg and Gödel, led him to understand how to outmanoeuvre his opponents with a model he called the OODA loop. Watch the video above to discover how this model isn’t just helpful in the context of armed conflict, but also just as helpful when it comes to innovation.

ABOUT INNOVATE UK

The application of new technologies is transforming the world. And the pace of change is accelerating. Idea built on idea, innovation built on innovation, offering more and more opportunities for the UK to succeed. Not all new ideas make it to market though — and that’s where we can help.

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GROWING THE FUTURE OF INDOOR FARMING

LettUs Grow’s unique technology represents a step‑change for indoor farms. They design modular, aeroponic irrigation and intelligent control technology that improves the efficiency, sustainability and ROI of indoor farming.

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APPLY FOR FUNDING

Your guide to getting the investment, grant or support your business idea needs.

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